Time span and maturity of your campaign will paint a different picture for how well exact/phrase match keywords vs. broad match keywords perform. Exact and phrase matches have shown to convert better in the early stages, and are cheaper because of the high CTR. However they are often too low in volume, and you end…
Once of the benefits of creating websites on WordPress is that training our clients to manage their own website is simple. No more being “held hostage” by some developer or company when you want to make minor changes to your website. Once the website is built, we believe all our clients should know how to…
Citations are references of your local business on other websites. Citation links can be created on local directories, review and Internet yellow page portals, and other niche sites. Citations don’t always have a link to your website. They may just mention the associated name, phone number, or business address. And often these citations can be…
Businesses can and do get bad reviews. And there’s nothing you can do to prevent that occasional negative review despite your best service, care, and effort. If you’ve been on top of things, and have many positive reviews, then that negative one won’t hurt as much. As part of our services, we encourage and educate our business owner clients to be open to reviews, by creating citations for their business in various popular review directories if they aren’t already listed.
Web Services Give Small Companies a Competitive Edge The 21st century has ushered in new paradigms and concepts for how we work and collaborate. I firmly believe that a small business with a solid stack of useful SaaS tools, and well defined processes can scale more quickly, and also run circles around an old school…
One of things I do with my clients is help them understand how much they can afford to spend on marketing per client, and per lead. As a small business owner, having these key metrics will make you more confident in your decisions to spend money on marketing, and help you accurately assess the effectiveness of your marketing activities.
When it comes to traditionally bought or licensed software versus software as a service (SaaS), many businesses are reevaluating the way they handle their software needs, and are leaning towards SaaS apps. SaaS apps are often highly niched, and simple web applications that are purchased at a low cost. In comparison, the total cost of ownership of traditional software must account for the initial purchase price of the license, then also for updates, IT support, training, and development. Software that includes more applications bring more value to the software itself, but still require IT and upgrades. It’s now increasingly apparent that the price of software is a small portion of the total cost of ownership.
Long tail keywords are multi-phrase search queries. An example of a long tail keyword would be ‘Where to buy Half Priced Nike Shoes,’ where Nike shoes is an example of a short tail keyword. Long tail keywords are beneficial because they represent the visitors desire for specific service, product, or information.
