Web Services Give Small Companies a Competitive Edge The 21st century has ushered in new paradigms and concepts for how we work and collaborate. I firmly believe that a small business with a solid stack of useful SaaS tools, and well defined processes can scale more quickly, and also run circles around an old school…
One of things I do with my clients is help them understand how much they can afford to spend on marketing per client, and per lead. As a small business owner, having these key metrics will make you more confident in your decisions to spend money on marketing, and help you accurately assess the effectiveness of your marketing activities.
When it comes to traditionally bought or licensed software versus software as a service (SaaS), many businesses are reevaluating the way they handle their software needs, and are leaning towards SaaS apps. SaaS apps are often highly niched, and simple web applications that are purchased at a low cost. In comparison, the total cost of ownership of traditional software must account for the initial purchase price of the license, then also for updates, IT support, training, and development. Software that includes more applications bring more value to the software itself, but still require IT and upgrades. It’s now increasingly apparent that the price of software is a small portion of the total cost of ownership.
I want to be known for my internet marketing expertise. By more than just my small circle. And one way to make this happen is to start blogging and interacting within my community of marketing peers with more conscious effort. I don’t know how long this will take. Perhaps it will be years, until I am known, and this is tangible. I’ve been doing Internet marketing for years. I’ve spent countless hours evaluating web apps. I have been an advocate for the value and abundance of opportunities on the Internet, and when you talk to me in person, my passion is palpable. I have a lot of knowledge I’d like to share.
